The Recommended Brand award has arrived at our “second home”

For the third consecutive year, Berent has been recognised as a Recommended Brand by Portuguese consumers, reinforcing trust in the company’s quality and excellence in the vehicle rental sector. This 2025 distinction has now reached our “second home” – Berent – Rent-a-Car – and represents direct recognition from those who choose us every day.

Being named a Recommended Brand is an accolade based on real customer experiences, including situations involving complaints – which, even then, did not prevent clients from continuing to recommend Berent. As Miguel Van Der Veen, representative of Portal da Queixa, points out:
“We’re talking about customers who experienced the brand even after a less positive situation, such as a complaint, and still chose to recommend it. That says a lot about the trust and reputation of the brand.”

For Diogo Almeida, Director of Berent, this distinction reflects the company’s ongoing focus on active listening and adapting to the real needs of those who choose the brand.
“Receiving this award is proof that we maintain an open channel of communication with our clients. We listen to what they tell us and adapt our processes to what they truly need,” he stated.

Customer experience has always been a clear priority for Berent – from the very first interaction to the moment the vehicle is delivered. According to Diogo Almeida:
“We place the customer at the heart of our decisions, and we have a well-trained, prepared team that responds with professionalism and quality.”
He also highlights the importance of the fleet:
“We maintain a very new and well-kept fleet, which significantly reduces the number of complaints.”

The company’s culture rests on three key pillars: a high-quality fleet, customer-centred processes, and a team committed to service excellence.
“All rent-a-car companies have cars, but none with the quality of ours. We know just how important it is to have a good vehicle in excellent condition,” explains Berent’s Director.
“Our processes are designed based on what we know satisfies our clients. We listen, we adjust, and we deliver.”

Miguel Van Der Veen also notes that:
“Berent has consistently stood out,” adding that “the brand leads the platform in terms of closeness to the consumer, which is extremely relevant.”

Receiving this distinction for a third consecutive year is both a symbolic and strategic achievement for the brand. It represents a shared accomplishment – between those who choose Berent to travel and those who work every day to provide five-star service. As Diogo Almeida highlights:
“I would like to thank our clients, who trust us when they need a car for a short period, and the companies who entrust us with their fleet management. But above all, I want to dedicate this award to our team, who work every day to deliver five-star service.”