Benecar wins the Prémio Cinco Estrelas for the fifth consecutive year

Benecar wins the Prémio Cinco Estrelas for the fifth consecutive year

Benecar has once again been distinguished with the Five Star Award 2026, achieving this recognition for the fifth consecutive year at national level, in the category of Semi-New and Used Vehicles. A result that confirms the consistency of positive consumer evaluations over recent years and reinforces the brand’s position among the highest-rated in the Portuguese automotive sector.

Before achieving this national distinction, Benecar had already been awarded the Five Star Regions Award twice consecutively in the district of Leiria. A journey that began at regional level and, in subsequent years, was consolidated nationwide, always based on the same evaluation methodology.


A methodology based on studies and real consumers

Implemented in Portugal since 2014 by Five Stars Consulting, the Five Star Award distinguishes brands, products, and services with the best performance in their respective categories, using a proprietary methodology based on independent tests and market studies.

The evaluation involves real consumers and analyzes the main characteristics that influence purchasing decisions, allowing for direct comparison between the brands assessed in each category. Over the years, the number of brands evaluated, categories created, and consumers involved has continued to grow, reinforcing the robustness of the process.

The methodology is developed in several phases, including brand market studies, customer satisfaction surveys, and experiential testing. Only brands that achieve the required minimum rating and obtain the best overall performance in their category are awarded the Five Star Award.


The numbers of the 2026 edition

In the 2026 edition, 4,179 consumers were involved in the various tests and studies carried out. In the Semi-New and Used Vehicles category, six brands were evaluated, with Benecar achieving the highest overall score.

The brand obtained a final score of 8.05 out of 10, standing out in the main criteria evaluated. The methodology considers five fundamental factors: Satisfaction from Experience, Price-Quality Relationship, Intention to Recommend, Brand Trust, and Innovation.

Satisfaction from Experience carries the greatest weight in the final evaluation, representing 50 percent of the overall score, reflecting the consumer’s real experience throughout the process of interacting with the brand. Brand Trust and Innovation each represent 15 percent, while the Price-Quality Relationship and Intention to Recommend each have a weight of 10 percent.

Across all evaluated criteria, Benecar demonstrated consistent performance, with particular emphasis on Satisfaction from Experience, the decisive factor for leadership in the category.


From recognition to consumer advantage

The distinction awarded by the Five Star Award also extends to the Five Star Club, an initiative that transforms the recognition of awarded brands into direct benefits for consumers. This club brings together brands distinguished by the Five Star Award and offers exclusive conditions to its members, strengthening the link between positive evaluation and real advantage at the time of purchase.

As an awarded brand, Benecar is part of the Five Star Club, offering special conditions to club members, namely a direct 3 percent discount on the purchase of any automobile. A benefit associated with the recognition obtained under the Five Star Award, allowing consumers to access tangible advantages with brands positively evaluated in their category.

This connection between the distinction and the Five Star Club brings the results of market studies and tests closer to the practical experience of those looking to purchase a vehicle, enhancing the value of choosing brands recognized by consumers.


Five consecutive years of national recognition

Since the attribution of the Five Star Award at national level, Benecar has won this distinction consecutively between 2022 and 2026, after having previously been awarded the Five Star Regions Award for two consecutive editions.

This trajectory highlights a consistent and positive evaluation by consumers, supported by the results of studies and tests carried out across different editions and analytical contexts. A recognition that results exclusively from the Five Star methodology and direct comparison between brands in the same category.

The Five Star Award 2026 thus consolidates Benecar – Cidade do Automóvel’s presence among the highest-rated brands in the national automotive sector, reflecting consumer perception and the solidity of the results achieved over recent years.


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