Benecar is once again Marca Recomendada in 2026

Benecar has once again been distinguished as a Recommended Brand in 2026, achieving this recognition for the fifth consecutive year. Since 2022, the brand has maintained a continuous presence at the top of consumer satisfaction, a particularly relevant achievement in a sector where the high volume of operations and constant exposure to customer interaction tend to generate a higher incidence of complaints.

The distinction is awarded by Portal da Queixa by Consumers Trust and results exclusively from real consumer experience, based on objective metrics related to complaint management, response capacity, and overall satisfaction levels.

Five consecutive years of consumer trust

Over the past 12 months, Benecar recorded a Satisfaction Index of 80.5 points out of 100, reflecting a positive and stable overall evaluation. This result is particularly significant in a large-scale operational context such as the automotive trade.

Out of more than 3,000 vehicles sold during the period analyzed, only 10 complaints were recorded, all of which were properly monitored and resolved. This ratio represents a residual incidence of occurrences and helps explain the consistency of the results achieved throughout the year.

In practice, these indicators reflect a more predictable, supported, and secure purchasing experience, factors that are increasingly valued by those looking to buy a used or semi-new vehicle.

What lies behind the Satisfaction Index

The Satisfaction Index is calculated through a formula that evaluates four distinct factors, each with a specific weight, allowing for a balanced reading of the brand’s performance on the platform.

The resolution rate, responsible for 50% of the final index, measures the proportion of complaints that are effectively resolved, highlighting the brand’s ability to provide concrete solutions.

The average response time, weighted at 10%, assesses how quickly the brand responds to complaints.

The average rating, which represents 20% of the index, reflects consumers’ final perception after the situations have been resolved.

Finally, the customer retention rate, also at 20%, measures the proportion of consumers who returned to do business after the recorded interaction, serving as a direct indicator of trust and loyalty.

Category leadership over the years

In the category of Large Retail Used Car Dealerships, Benecar recorded the highest Satisfaction Index in February, March, April, October, November, and December, taking the lead at the beginning of the year and reinforcing this position in the last quarter, where it achieved the highest values across the entire category.

Since the creation of the Recommended Brand distinction in 2021, Benecar has won every edition except the inaugural one, totaling five consecutive distinctions between 2022 and 2026. A trajectory supported by objective data and direct consumer evaluation, reinforcing the brand’s position as a reference in satisfaction and customer relationship management in Portugal.

In a market where trust is a decisive factor, direct consumer evaluation continues to be one of the most reliable indicators to support the purchase decision.