Benecar has entered the most watched house in the country - Big Brother 2025

Benecar has entered the most watched house in the country, the Big Brother TVI house, thus returning to prime time television, and once again in style, after the hundreds of editions of Somos Portugal, which saw Benecar enter your television on Sunday afternoons.

This week, one of its most iconic weekly competitions returned to the Big Brother house. Straight from Motor City to the garden of the most watched house in the country, a Benecar car is now the centre of attention. For the contestants, the car isn't just a vehicle, it's the stage for difficult decisions, teamwork and, of course, lots of excitement and discord.

The dynamic is simple but intense: every time the sound of the horn echoes through the house, the contestants who appear on the living room plasma have just 30 seconds to run to the car and stay inside. From there, anything can happen. Challenges and tests are set, and any failure could jeopardise the longed-for victory of the entire group. If the Test of the Week is successfully passed, the group earns a higher weekly budget, used to make essential purchases (such as food, toiletries, etc.). If they fail, the budget is reduced, making the week more difficult for everyone in the house.

With a weekly budget at stake and decisions to be made under pressure, dilemmas arise: how much to bet? Is it worth the risk? Tension rises, arguments flare up and the car becomes not only a symbol of resistance, but also of strategy and unity.

For those who follow the programme, this collaboration breathes new life into the narrative of the house. For Benecar, it's an opportunity to strengthen its position with the Portuguese.