Who is Nuno Grosa, owner of Benecar - Automóveis, S.A?

Born on 15 September 1975, Nuno Grosa is the current Chairman of the Board of Directors of Benecar - Automóveis, S.A., one of Portugal's leading automotive companies. Married to Suzete Cristina Fialho Faustino Grosa and the father of three children - Maria Beatriz, Mariana and Máximo - he has led the group since 2008, when he acquired the majority of the share capital.

Nuno Grosa's story is a true example of merit and determination. Coming from a humble family with no connection to the founding of the company, he began his career at Benecar at the age of 16, as a holiday worker at the car wash. Over the years, he has taken on various operational and administrative roles, from the parts department to sales, accounting, finance management and general management, until he became head of the company.

While working, he completed a degree in Business Management at ISLA in Leiria, on an after-school basis. This academic career strengthened his technical and strategic profile, consolidating his business vision.

Under his leadership, Benecar has become one of the largest automotive groups in Portugal, with an innovative business model centred on the customer experience. One of the most notable milestones in this transformation was the creation of Cidade do Automóvel in Benedita, a pioneering concept on the Iberian Peninsula and possibly unique in Europe. This space combines car sales with an immersive experience, featuring the Paddock Café, a Classics Museum, a symbolic Mural with customer padlocks, tributes to Formula 1 legends and miniature exhibitions.

Today, Cidade do Automóvel attracts not only customers, but also hundreds of monthly visitors, including school groups, households and organised excursions, positioning Benecar as a real tourist and cultural engine for the region.O grupo conta hoje com 237 colaboradores e um stock superior a 2.500 viaturas, servindo clientes de norte a sul do país, incluindo as ilhas.

True to his roots, Nuno Grosa has always kept Benedita as the centre of his operations, rejecting the tendency to relocate the headquarters to large urban centres. His dedication to local development has transformed Benecar into one of the region's largest employers and an active agent in attracting talent and stimulating the local economy.

Nuno Grosa's impact also extends to social responsibility. He is a direct promoter of various initiatives to support social, cultural and recreational organisations in the region. Among the projects he has supported are:

• Associação Sara Carreira;

• Benedita Parish Council (creation of the Snoezelen Room);

• Benedita Volunteer Fire Brigade;

• Benedita Business Association;

• CEERIA - Alcobaça Special Education Centre;

• Externato Cooperativo da Benedita (educational programmes and curricular internships);

• Occasional support for the Portuguese Red Cross and the Benedita Rotary Club.

A Benecar tem também contribuído ativamente para a promoção da Benedita através de eventos como o Benecar Kids Party, o Festival de Clássicos da Benedita e a organização de quatro emissões em direto do programa “Somos Portugal” (TVI), a partir da Cidade do Automóvel.

External recognition has not been lacking. The Benecar brand has been honoured with several prestigious awards:

• Prémio Cinco Estrelas Nacional (2022, 2023, 2024 e 2025);

• Prémio Marca Recomendada, pelo Portal da Queixa (2022 a 2025);

• Prémio Escolha do Consumidor 2023, in the used and used cars category.

More than a successful businessman, Nuno Grosa is a leader with vision, proximity and a deep sense of mission. A man who has made his life story an inspiration and who continues to write the future of a company that was born and grew with him every day.