Renault bets on prevention with the help of Pierre Gasly

Renault has launched a new international road safety campaign, focusing on young drivers and the dangers of speeding. The initiative is part of the Human First Programme and features Formula 1 driver Pierre Gasly from the BWT Alpine team. The aim is clear: to raise awareness of the importance of safe and responsible driving.

According to recent figures, 52 per cent of fatal accidents related to speeding involve people under the age of 35. Faced with this reality, Renault is taking an active role in prevention, promoting awareness through an impactful campaign that was officially launched on 6 April in France during the Formula 1 Japanese Grand Prix.

At the centre of the campaign is a video in which Pierre Gasly drives a youngster behind the wheel of a Renault Clio on the Monaco urban circuit. Through his experience on the track, the driver gives advice and reinforces an essential message: speed should stay on the tracks, not on the roads.

To complement the campaign, Renault is also presenting a practical solution: Safety Car, an after-sales service available for the Renault Clio, which limits the vehicle's maximum speed to 110 km/h. This feature is especially useful for probationary drivers and is available for 59 euros from the brand's workshops in France. The system is reversible and can be deactivated on a subsequent visit to the Renault network.

Safety Car is activated by reconfiguring the engine control unit, restricting the speed settings and limiting cruise control. All designed to ensure safer driving, adapted to the profile of younger drivers.

With this campaign, Renault is reinforcing its commitment to safe mobility and road safety education, placing prevention at the centre of its strategy. An action that combines technology, awareness and responsibility, with the support of a big name in motorsport.