As part of the special edition of Diário de Leiria dedicated to the Municipality Day of Alcobaça, published on August 20, 2025, Benecar – Cidade do Automóvel was featured in an advertorial that reflected the company’s philosophy and its journey over more than three decades.

According to the General Director, Dr. Nuno Veríssimo, “Throughout these 34 years, Benecar has remained faithful to an unshakable principle: the customer is the reason for our existence. More than selling cars, we seek to generate real value, creating lasting relationships of trust, based on transparency, rigour, and excellence of service.”

This vision has been accompanied by continuous investment in team training and development, because, as Nuno Veríssimo emphasizes, there can be no satisfied customers without motivated and well-prepared employees.

Distinctions that reinforce trust

Among the highlights of the advertorial are the various national awards won by Benecar, such as the Five Stars National Award, the Consumer Choice award, and the Recommended Brand distinction for four consecutive years. According to the General Director, “these distinctions are not just awards, but rather renewed votes of confidence that motivate us to continuously raise the bar.”

Cidade do Automóvel: an innovative concept

Inaugurated in 2019, Cidade do Automóvel is a unique space in Portugal that goes far beyond a traditional car showroom. Here, visitors can find a classic car museum, specialized workshops, complementary services, and even mobility solutions — all within an environment designed for the whole family.

“We want to win people over with our offer and customer service, delight them with the experience, and earn their loyalty through quality,” highlights Nuno Veríssimo. The innovative concept combines Benecar’s tradition with the drive to provide a memorable experience, where every detail is designed to surprise and create lasting bonds with customers.

A journey of trust and innovation

Founded and headquartered in Benedita, Benecar has built a solid path that has allowed it to establish itself as a national benchmark in the automotive sector. Over 34 years of history, the company has stood out for its closeness to customers, its rigour, and its ongoing commitment to innovation.

Cidade do Automóvel continues to be a growing project, designed for those who seek much more than just a car: a complete experience, built on trust, quality, and innovation.

---

Full advertorial:

Benecar – Cidade do Automóvel has been firmly established in the automotive sector for 34 years, steadily consolidating its presence nationwide from its home base in Benedita.

What strategy has the company followed to be recognized today as a national business group?

Over the past 34 years, Benecar has remained faithful to an unshakable principle: the customer is the reason for our existence. More than selling cars, we strive to create genuine value by building lasting relationships of trust, supported by transparency, rigour, and service excellence. The results achieved are the reflection of a well-defined work plan, combined with a strong capacity for execution and achieving set goals.

We take this opportunity to thank all our employees, customers, suppliers, and partners who, year after year, entrust us with the mission of satisfying and retaining them. It is in this relationship of trust that Benecar’s DNA asserts itself, built on values we apply every single day. We take pride in providing a high-quality service that is rigorous, transparent, respectful, courteous, and professional, ensuring that every interaction becomes a positive experience. We combine a strategic vision with solid planning, allowing us to anticipate and effectively respond to market demands.

We manage resources with care, reinforcing solidity and sustainability. We practice close and demanding leadership that motivates and inspires. We foster cooperation among departments, aware that everyone is essential and interdependent, each contributing to the final product that reaches the customer. We invest in innovation and technology to offer advanced, efficient solutions. Our processes and information systems ensure swift, secure, and well-founded decisions. We maintain constant attention to profitability, guaranteeing the ability to keep investing in service quality. And above all, we follow an ethical, socially responsible, and financially sound conduct, fully respecting the principles and values that define us.

We recognize that there can be no satisfied customers without motivated and well-prepared employees. That is why we continuously invest in training and developing our teams, fostering professionalism, civility, and a spirit of ongoing improvement.

Setting off from Benedita to reach the entire country was, and continues to be, a challenge we face with determination. Operating in a controlled environment allows us to maintain the highest standards of quality and excellence, ensuring that every customer, wherever they are, enjoys a unique experience: the Cidade do Automóvel experience.

What sets Benecar apart to be distinguished as a “Recommended Brand,” among other awards?

Being recognized as a Recommended Brand is, for us, the confirmation of a philosophy that has always been at the heart of Benecar: placing the customer at the center of everything we do. More than a goal, their satisfaction is our very reason for existing. We listen carefully, understand their needs, and transform every interaction into an experience of trust, transparency, and closeness.

This way of working reflects Benecar’s DNA, composed of non-negotiable values such as quality, rigour, transparency, respect, innovation, and responsibility. Excellence is not an isolated act, but rather the result of an ingrained culture, where every team member shares the same commitment to always do better.

Distinctions such as the Five Stars National Award, the Consumer Choice award, and being named a Recommended Brand for four consecutive years are the culmination of a well-defined strategic vision and a strong capacity for implementation. We remain ambitious to continue evolving, innovating, and developing our project, ensuring that each distinction is not just an award, but a renewed vote of confidence that motivates us to keep raising the bar.

Cidade do Automóvel: an innovative concept

In 2019, we inaugurated the first Cidade do Automóvel in Portugal — a unique concept that combines an extensive car exhibition with innovative proposals. Among them, the classic car museum stands out, where each vehicle on display tells its own story. There are also several pavilions with distinct content and an internal route that takes visitors from sales areas to production, allowing them to discover the essence of our activity.

Cidade do Automóvel was designed to be a destination. A space where every detail, from organization to customer service, works together to create an inspiring atmosphere. It is here that our team’s professionalism meets the warmth of welcoming people as if they were at home. The events we organize and the initiatives we promote are designed to engage, inspire, and bring people closer together. They are opportunities to experience Benecar in an authentic way, to feel the atmosphere, and to become part of this house that belongs to everyone.

In addition to a vast automotive exhibition — both in quality and quantity — visitors will also find specialized workshops, car rental services, and other thematic concepts that enrich the experience. Everything has been designed to meet our customers’ needs in one place, with the highest quality standards. We want those who visit us to feel like part of our family and to enjoy experiences that delight, build loyalty, and remain in memory. Many of our sales come from recommendations, something that greatly honours us, because we believe that a satisfied customer returns and a delighted customer recommends us. We aim to win through our offer and service, captivate with the experience, and foster loyalty through quality. In the end, it is up to the customer to evaluate and decide.