The dice are cast: Benecar brings the game ‘Cidade do Automóvel’ to life

Benecar, with more than 30 years of presence in the automotive sector and a strong connection to its community, is taking an innovative step in the way it communicates with the public. In partnership with DCE loving brands, the company has launched the board game Cidade do Automóvel, which promises to bring fun and knowledge about the automotive world into Portuguese homes.

This game was designed as a family experience, filled with questions, challenges, and curiosities about cars, road safety, history, and Benecar’s own identity. Carefully thought out in every detail, Cidade do Automóvel recreates the concept of Benecar’s facilities, a unique space known for its organization into streets, turning it into a true interactive adventure.

Cidade do Automóvel is a fun way to explore the Benecar universe, strengthening the emotional connection with the brand while encouraging moments of social interaction. The goal is to create a tangible product, in an increasingly digital world, that is memorable and relevant for the whole family.

It will soon be available for sale online, allowing even more people to purchase and enjoy the experience.

The dice are cast. Shall we play?